Branding
Many people under-estimate the power of a business's brand identity. A brand identity should reflect and emphasise the intrinsic qualities that a company considers to be important, so that it sends out the right message to prospective customers.
This is what distinguishes you from competitors and keeps you at the forefront of customers’ minds. Maintaining your corporate identity is not a hard task, but it does need direction, consideration and consistency.
Your customers are the greatest assets in your business portfolio. We can help motivate and promote activity within new companies by offering the following:
- Design of logos
- New brand design
- Complete stationery design and print including business cards, letterheads, brochures, leaflets etc
- Design and building of websites
- Complete marketing strategies and plans that are tailored specifically for that business
They all work hand in hand to kick start your business.
Re – branding
There is a simple question to ask - will a re-brand help the company, directly or indirectly and generate more revenue?
Our aim is to deliver what your business needs to help it generate more revenue. We work with everyone involved to that end. No matter how big or small your organisation, re-branding has a refreshing outcome when it is handled correctly and sympathetically from the start. If this is achieved successfully, the brand will come alive and take on meaning.
Design
Our designer has many years of experience and has a creative flare that is second to none. We can design for print, web and any other media required including:
- Brochures
- All kinds of stationery
- Pop ups and displays
- Billboards
- Press/print/magazine advertisements
- Signs
- Websites
- Packaging design
- And much more...
Advertising
Advertising plays an important role in the marketing mix, however it is important to be selective about where and how you advertise yourself.
Advertising is a fantastic way of getting your logo and branding out there and recognised however, it can be expensive therefore it is important to be selective, to chose areas of advertising that will reach your target audience and give out the right message that fits and is consistent with your overall branding strategy.
Our advertising services include:
- Press
- Outdoor Posters
- Radio
- Direct Mail
- Door Drops
- Inserts
- Leafleting
Websites
Our team are true professionals who design and create websites that are well balanced and aesthetically pleasing, helping you to represent your brand and compliment your company image. We aim to:
- Understand the requirements and expectations of our clients
- Implement projects in a systematic and planned way
- Work closely with our clients and partners to achieve quality objectives
- Educate and train our staff to support the delivery of high quality work
- Establish and measure performance and customer satisfaction
- Continually review and improve our processes and levels of service
Marketing Strategies
Every business large or small should have a clear and well planned marketing strategy that uses its branding carefully to reach its target audience and give out the right image and message about who they are. Setting a marketing budget is crucial and looking at the areas best to place your money is essential.
Our job here at Treacle Sponge is to make sure that all of the areas of marketing as explained in more detail below, come together in the right doses to make a successful marketing campaign that is right for you. We have extensive experience in putting together marketing campaigns for all types of service and product industries. Consistency, creativity and careful planning are the keys to a good marketing strategy as well as knowing your business through and through. Consistently offering good service and high standards are fundamental for any business and a good marketing campaign will only be successful if these elements are fulfilled and maintained.
A marketing strategy may include a number of areas. Here are some we would look at when putting together a marketing campaign; each campaign would incorporate some of areas in the list below and we would tailor each one to suit the company, pushing some areas more than others depending on what outcome we were aiming for.
- Branding
- Branding strategy
- Website
- Website analysis
- Search engine optimisation
- Advertising in press/magazines/online/billboards
- Direct mail
- Mailshots
- Radio advertising
- Pay per click advertising
- Stapline creation